It is important to market your event but to have a clear and precise plan outlined from the start.
Start by outlining who you are targeting and what are the direct routes of advertising to that particular group of people. There are a number of different ways you can do this. It varies based on different types of event e.g. a corporate event will be advertised internally as opposed to a large public event.
Social media is a fantastic tool for marketing your event.
There are a number of options including: Email Mailshots, Facebook event pages, Dedicated Twitter accounts, Promoted tweets and Facebook posts, blogs, YouTube videos – the list goes on!